BEAR NAKED GRANOLABear Naked was a scrappy granola brand, looking to energize young adults.
While the competition preached performance and serious training, we celebrated movement for the sheer joy of it. Our twist? Mash-up sports you’ve never heard of—but suddenly, absolutely want to try.
The result: in markets with ads, sales jumped 14% and Facebook followers nearly doubled. Joyful energy never tasted so good.
