NATURE MADE iADLaunching a new category of vitamins that melt in your mouth requires more than a traditional campaign—it requires an experience.
We created an interactive iAd that invited users to submit a selfie of their tongue for a playful “flavor fortune reading.” Based on the reading, users received a personalized VitaMelt flavor recommendation and could share their results—and their tongues—on Twitter.
The campaign exceeded Apple’s engagement benchmark by 140% and generated nearly 50,000 location-aware searches for product availability. It also sparked a minor obsession within our creative department.
